When was the last time you bought something online? Or at least window shopped? There are many advantages in browsing items on your laptop instead of going from store to store searching for what you need. Moreover, you can have the goods delivered to your door, and this means lots of precious time and energy saved.
But how many times have you bought from a website that took more than 5 seconds to load? If you’re a typical customer, not even once. If you did buy, it means your tolerance levels are a lot higher than the usual online shopper.
Leaving kidding aside, 79% of customers who were discontent with the speed of a website never bought it again. In other terms, the number of sales closed by a website is proportional to its loading time. For example, after Bing has dealt with a 2 seconds’ increase in its waiting time, the revenue loss per visitor was 4.3%, and there were 3.75% fewer clicks on the page.
In case these percentages are a bit foggy, here’s another example, in financial terms: if Amazon loaded 1 second more slowly, it could lose $1.6 billion every year. Thinking of what can happen in a second…
On the same note, after Smart Furniture improved its speed, the organic traffic has increased by 20%, and the pageviews by 14%.
But your website’s speed also has a major impact on the search engine rankings. Whether you’re using SEO tools or not, if the visitors have to wait more than 4 seconds for a page to load, you’re more likely to be on the bottom of the list at a Google search. And this applies to the mobile version of a site. If we’re talking about the desktop version, the loading time cuts to 2 seconds.
Basically, To improve your SEO score in search ranking you need to work on your page speed, and here’s how you can optimize your WordPress website/blog for speed and performance, other than that you can more improve using these on-page optimization SEO tools.
So how about you? How many seconds do you usually wait for a page to load until you click away from a website?
How Speed Affects Website & Search Rankings [Infographic]
Presented by Skilled.co