Category Archives: Social Media Marketing

Blogging Trends 2019

Blogging Trends 2019

Ok, well first off it should be of interest to anyone who has ever read a blog that nearly half of the online population reads blogs! That is an amazing number of people and it is expected that the number could actually increase in 2019.

Over half of all internet users now have a mobile device to get online, with the average users spending at least 3.5 hours online daily via that mobile device.

This has led to many industries already optimizing their website for use on mobile devices and one that has been highly successful is the gambling industry.  High-end sites now provide games that equal if not surpass those that can be played using a home computer or laptop. Excusive live casinos can be accessed together with all the bonuses and promotional offers that particular site offers.

Today convenience matters more than ever and that includes being able to source entertainment as well as being able to carry out daily tasks. Blogs must therefore also be optimized for mobile devices in order to get the traffic.

Interestingly, English remains the dominant language used in blogging with more than 70% of blogs that are published on WordPress written in English. Over 50% of the company’s worldwide use blogs as a top marketing strategy and this appears to be continuing in 2019.

A massive influence in 2018 was the Fake News and Facebook drama everyone was subjected to, and because of this 2019 is seen to be the year where bloggers will focus firmly on building up and maintaining trust with their readers.  Video blogs are expected to be vital with video expected to be behind at least 85% of search traffic in 2019.

It has also been acknowledged that many readers simply do not have the time to read marathon blog articles, preferring instead some short-form content although there is always going to be a place for the longer in-depth articles, still a favorite of Google.

The personalization of content is trending in 2019 as people want to read content that is relevant to them and that offers solutions or meets their needs in some other way. Of course, you can’t address your blog to just one person but if you have an idea of who your target audience is going to be and more importantly what that target audience is interested in then your content will automatically begin to be more relevant, even before you get any feedback.

Remember when blogging that interactivity increases engagement. Running an interactive blog could mean that you include special features like surveys, quizzes, and maybe infographics. It is all about engaging with your audience and keeping them coming back as the relationship develops.

Everything is connected and making sure that your blog is connected to your social accounts and vice versa is important. Readers will want to be able to move freely between them so making sure that everything is up-to-date and that the content is appropriate is essential. A blogger does not have to have a massive following what they do need is to be able to connect with those that follow them, a facebook

improve facebook marketing

How Can You Improve Your Facebook Marketing

Facebook is the biggest platform that ever ventures in this digital realm. Currently, Facebook has 1.86 Billions of users are actively using Facebook. In Internet Marketing Field, social media platform has been growing in the ways that no other platform had grown ever. This has made Facebook as one of the biggest online marketing platforms as well. Due to the reachability of this incredible platform, it has become a common practice to design a separate marketing strategy for Facebook.

In this post, I will give you simple yet effective new methods to improve Facebook marketing more effective than ever.

So, let’s get started,

Improve facebook marketing

Let Your Personality come through Every Post

It is a very interesting point that most of the big corporate companies have leveraged the opportunity of effectively being presented on Facebook.

It is to be believed that by showing your personal side through entertaining posts and pages have a deeper impact on the viewers hence creating a highly engaging campaign that connects well with the customers.

A quick tip suggests investing the time by the split percentage of 80/20. In this concept, you have to invest 80 percent of your time in your core business post and hardcore promotion. Then, you just need to mix things up in the rest of 20 percent.

In this 20 percent, you have to show exactly that personal side, I had been talking about. Keep your post entertaining and engaging and rest of the things will give you all the idea what you need to improve or continue.

Create New Content In Variety Of Ways

You need to make sure that your content always educates your viewers. And with the introduction of social media, it is important to not just educate, but also entertain and empowers your fan following. This will ensure that your users will be engaged and keep coming back.

The simplest way of doing it is mixing your blog with blog posts, videos, and podcasts. This will regularly drive the traffic from your Facebook page to your website.

Make sure to keep the track of everything with an editorial calendar. That will help you to keep the record of posted blogs and scheduled blogs also for future.

Engage in Conversation

It must have happened to you at least once in your lifetime. You didn’t talk to your friend for a long time. Now you are eager to talk to him/her, so you give him/her a call. When he/she picked it up, you said, “Hey, what’s up!!” and then you hang up the call. Wouldn’t that be odd? Of course, that is.

Believe it or not, you had been continuously doing that for a long time with your facebook post and you didn’t even notice that. Remember this, the success enchant to a successful Facebook marketing Campaign is “Post and Don’t Ditch”. Yes, you heard it. It is about indulging in conversation with your viewers via Facebook post’s comment box.

Believe it or not, people just love to talk a lot about themselves. So, you need to design your blog post in such a way that your viewer can’t just resist not to post a comment on your post. Then you need to be in the conversation with them to encourage them to stay in touch. That is the true way to keep them close to you and your company brand.

Start Out With Simple Calls To Action

Facebook is popular because it gives you ample of opportunities to create happy relations with your prospects. It also to be believed that it is an ideal platform to motivate your viewers to keep them motivated enough to act on certain calls.

First, You need to create engaging and educating content. Content can be in the form of videos, posts, or audios. They must be related to the niche of your business. You just need to be smart enough to motivate the users to act upon your call for “Watch This Video” or “Must Read” type call to actions. The good quality of content will make sure to your viewers that you consistently post quality content and you always act like an authority. Isn’t that exactly what you want from them to turn them into potential customers of your company? Yes!!!

Make It Easy To Spread The Word.

Various Studies have shown that Social Media audience trusts their peers and friends more than they trust the brands. So, what leaves us here? You need to make the content available to share with your viewers so that it can spread easily on his Facebook wall and then his peers be also made aware automatically just by his share on Facebook and then the cycle goes on and on.

The best way of doing this is by availing your viewer a contest or promotion that will reward the viewer for sharing the content. This is the most effective way of letting your viewer share your content willingly. This will leave their peers to share the same interest as they do.

In the End

So, these are the methods that will improve your Facebook marketing campaigns and help you grow your business to new heights. Allow me to provide you a quick flashback of what we have discussed above,

  • Let Your Personality come through Every Post.
  • Create New Content In Variety Of Ways.
  • Engage in Conversation.
  • Start Out With Simple Calls To Action.
  • Make It Easy To Spread The Word.

Whilst doing this, Other Social media like an Instagram, and its marketing strategy to increase Instagram followers can also be helpful to improve your social media presence.

I hope you like my post. Please leave a comment and let me know your thoughts. Have a great day ahead.